VIDEO + PHOTOGRAPHY
Next Step is a nonprofit organization that provides free resources, support, and hope for youth afflicted with life threatening diseases. One Love Project specifically addresses the needs of young people living with HIV/AIDS. Alchemy conceived this signature short film, directed by Bill Miles, which reveals the passion and opportunities shared by the One Love members. The video is used to attract new members and inspire supporting stakeholders to increase their involvement and contributions to the organization. All music for the soundtrack was created by members of the One Love community.
DESIGN + CREATIVE DIRECTION
Designer Rose DiSanto crafted the One Love identity logo in a triumph of collaboration with the diverse group of One Love members, each of whom influenced the final design. Asking each participant to illustrate what the organization has meant to them, Rose assimilated the myriad expressions into a cohesive, iconic design.