Brand DNA | Customer Avatar | Value Expression
What is your brand, really? Not just your product, but your brand ideal? What is the experience you want your customer to have with you? What is your promise to them? What is the message you want to deliver with every touchpoint with your audience? At Alchemy, we take a holistic approach to brand development – we go beyond the gloss and dive deep into what you offer, who you serve, and especially, why it matters.
This is your overarching message, your brand ideal that influences the products and services you create, and how you communicate with your customer. We help you define your DNA and integrate this critical element at every touchpoint of your brand.
Identifying and understanding your ideal customer avatar allows you to focus your product development on offerings that will yield high value and a high return, and to create tailored marketing that resonates. We apply a broad matrix of attributes to define your avatar and create a reference to inform your products and marketing efforts.
In the new economy, brand relevance is not just about what you sell, but how you serve – your customers, your employees, your communities. Consumers, especially millennials, show greater loyalty to companies who share their values. Brands that recognize this are best positioned to thrive. We help integrate an authentic, actionable social agenda into your brand’s DNA, aligning your ambitions with your audience.